"I don't like ephemeral things. I like things to last forever."

Laura Ashley, one of the world’s best-loved fashion and home furnishings companies originates from humble beginnings. In the early 1950s, enthused by an exhibition at the Victoria and Albert Museum, Laura had a  desire to create small scale prints which could be used for patchwork. With a small investment of £10, Laura and Bernard Ashley set up a homemade printing press on their kitchen table and started to print simple mono print patterns for neck scarves, tablemats, napkins and tea towels. The products proved to be so popular, within a short space of time they were selling in large quantities to retailers such as John Lewis and Heals in London.

Laura Ashley became renowned for its abundance of small scale prints, particularly for dress fabrics, and by 1975 the Company had 40 shops in the UK and abroad.

Blueprint Collectables

Blueprint Collectables was inspired by how the Laura Ashley story began. These early prints by Laura & Bernard Ashley were in turn the starting point for our Blueprint patterns. The collection comprises of a beautiful mix of archive designs on fine new bone china, which you can collect and mix as you like – a patchwork table.

View the entire range

Heritage Collectables

Heritage Collectables was inspired by the Elveden design, which originated from an antique Edwardian chintz textile, from the Laura Ashley Archive. It was first launched in 1988 and continues to be a key design for the brand today. The Heritage Collectables is a beautiful range of dinnerware items on fine new bone china, suitable for a mix and match style.

View the entire range

Become a stockist

Interested in becoming a Laura Ashley stockist? Fill out our form and we will be in touch with you.

Fill out our form